Liberty Group – Insurance Company in Johannesburg

Liberty Group is one of South Africa's best-known financial services companies, headquartered in Johannesburg. Founded in 1957 by Donald Gordon, Liberty grew into a major provider of life insurance, investments and retirement products, and it became a wholly owned subsidiary of Standard Bank Group in 2021. The company offers life cover, disability and severe-illness cover, funeral plans, retirement annuities, living annuities, savings and investment plans, and employee benefits for businesses. Through Liberty Health and related businesses it also provides health cover in South Africa and other African markets, while its asset-management operations manage funds for retail and institutional investors. Liberty serves clients through financial advisers, brokers, Standard Bank channels and online services. Customers can contact Liberty's client service line by phone or email for policy information, claims, investments and general enquiries.